Mama Crush: Ina Odak

TMJ Loves

by Emmy 

Whenever I have a take-away coffee in my hand and cute lil boots on I think of Ina from @sneakersandsoul. I mean she makes getting a takeaway coffee seem like the coolest thang ever! Carefree, empowering and inspiring would be how I describe Ina. I love the way she is a total boss of her life, oozes grace, sass & effortless style, but at the same time is so freaking down-to-earth I kind of just want to run away with her! Major #mumcrush over here.

Ina has this ability to make anything, (think hoodies, knits, jean and sneakers) look amazing and her Instagram feed is basically a lookbook for everything cool in the world. I am so excited to share this mama crush with you and if you are not already following Ina over at Sneakers + Soul stop reading right now and get on it… (ok finish reading her kick-ass interview first, but then get over there). Thanks for chatting with us here at The Merge Journal Ina! One day I can’t wait to catch up and drink way too many cappuccinos.

Happy Reading Folks.  Emmy Xx

Let’s start things easy, and simple …

What did you have for breakfast this morning?

A home-made banana smoothie, a coffee (cap with one sugar) and a croissant … it’s all about balance!

Most enjoyed Winter and Summer beverages?

Summer – Rose | Winter – Mulled Wine | All Year Round – Coffee

What three things do you take to your desert island (unfortunately George Clooney isn’t available)?

Luka, Sunscreen and Magazines (my greatest weakness)

Describe your style …

Relaxed, functional, street. Elevated basics.

Holiday destination of choice?

Hmmmm … so many – depends on the holiday … Croatia, south-coast of France, Hong Kong, New York, LA, Paris, Cambodia, Vietnam, Byron. All rad. And our beach house on the Peninsula.

Ok, let’s step it up a little …

How do you chill out?

I have a soak in the tub and/or read mags. Preferably both.

Something you can’t live without?

My son. Coffee. And sadly, my phone. Actually, I could live without it, but my life would be totally dysfunctional.

You have a dinner party and can invite three people dead or alive, who’s attending? … and what signature dish do you cook for them? More importantly, does it involve dessert?

Firstly, if I was having a dinner party, I wouldn’t be cooking, we’d be having Uber Eats 🙂 actually, we’d be out at a restaurant having dinner. But that’s beside the point. Honestly, I’d invite my family or my besties. But to the point of your question … let’s go with Tom Hardy, Anna Wintour and Stephen Hawking (I’m a complex individual).

What is your favourite thing about Motherhood?

Oh man, EVERYTHING. Having a tiny soulmate.

When you jump on Instagram, which accounts do you look at no matter what?

There’s a bit of a list but probably these 3; @notsomumsy, @thesimplefolk and @andicsinger. And I’m lucky enough to have gotten to know all three of these babes over time, and they are beautiful inside and out.

Are you afraid of anything? … we promise we won’t use this against you. Maybe.

Not being there to protect my son. It’s my biggest fear.

Favourite childhood memory?

I had an amazing childhood, there are so many. I grew up in Croatia in a small town where everyone knew each other so as kids we were just out in the streets playing with our family, friends + neighbours. Summers were spent caravaning on the coast, Winters we had thick snow at home. Amazing x

What are your non-negotiable health and beauty routines?

Honestly, these days, all of my routines are negotiable! Haha.

Oh, these are too easy? Ok … let’s get personal

What does self care mean to you?

Ah yes, the old “self care”. It’s meaning continues to evolve for me every day. The overarching essence is to be my best self – happy, nourished, energetic, focused, purposeful.

Leap into the future – describe to us how it looks …

Exactly like now … we’re all just older, maybe slightly wiser. Less phones, more fresh air, more books, more downtime.

Inspiration; what makes you go chick chick boom?

I find inspiration all over but I’m most inspired by people and great spaces. Both have the ability to change your mood.

What makes you wet-your-pants happy?

Luka. And Nutella.

Do you live by a life motto? If so, do share …

“If you want something, ask for it”

Tell us something about yourself that we’d be surprised to hear …

I’m actually not sure. I feel like these days, people aren’t surprised by much!

and finally …

What’s next for you?

We’re working on heaps of new projects for Sneakers which I can’t wait to share and continuing to develop the consultancy, The Kindred List. In my personal life, I will continue (and fail and continue) to find better balance and more down time.

Want to read more Mama Crush questionnaires in our ‘TMJ Loves’ section? Click on the little ‘Plus’ sign at the bottom of this page, and check them out under ‘Categories’.


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